Embrace Raises Capital to Accelerate Growth and Global Expansion

27 July 2023

Paris, France, 27th July 2023 – Embrace, developer of advanced automation and orchestration software solutions for the Media & Entertainment industry, has finalized a significant finance round with two angel investors. Alexandre Sidommo and Stéphane Barus, of Hilectra and Financière Paoje respectively, bring with them a wealth of experience in building and leading global SaaS companies.

Embrace’s solutions are unleashing creativity, modernizing media supply chains, and improving performance for a number of leading media groups, including A&E Networks, Arte, Disney ABC News, Euronews, Eurosport, Orange, Red Bee Media, RTL Group, and Warner Bros. Discovery, amongst many others. The investment will be used to accelerate growth, enabling further development of its media automation and control products, as well as global expansion.

“We are truly fortunate to have such reputable investors and seasoned entrepreneurs joining our journey. Alexandre and Stéphane bring with them a wealth of experience, which will undoubtedly propel us towards greater heights of success. Together, we are eager to forge new opportunities and expand our presence internationally, with a strong focus in North America.”

Julien Gachot, CEO, Embrace.

Further product development will include accelerating the transition to fully cloud-native offerings. Following the investment, Embrace is also looking to hire new talent to help further its presence across Europe and the United States.

“Embrace has built a strong foundation and its products are already being relied upon by many leading media companies. With this extra funding, the company can now really accelerate its growth and reach its full potential.”

Alexandre, one of the investors.

Embrace will be exhibiting at IBC from 15th – 18th September on booth 6.C11. Find out more or book a meeting.

From Left to right: Frédéric Crétet, co-Founder & Head of Operations, Julien Gachot, co-Founder & CEO, François Billard-Madrières, co-Founder & Head of Engineering.

About Embrace
Since 2015, Embrace has been transforming content creation at scale by connecting people, systems, and processes. The company develops advanced automation, orchestration and collaboration solutions for the media entertainment industry and global brands. Embrace’s aim is to unleash creativity and improve performance around video and graphics supply chains.

Our products are heavily used 24/7 by leading media groups such as A&E Networks, Arte, BCE, BeTV, CANAL+ Group, Disney ABC News, Euronews, Eurosport, Mediawan Thematics, Mercedes-AMG, INA, Orange, Red Bee Media, RTL Group, Sinclair Broadcast Group, SVT, TF1, Warner Bros. Discovery.

Please visit www.embrace.fr for additional information.

Media Contact
Helen Weedon
Radical Moves
helen@radicalmoves.co.uk
+44 7733 231922