Denver, Colorado, April 06, 2025 - 24i, the pioneering data-driven video streaming company, has selected Bitmovin, a leading provider of video streaming technology, as its go-to-market integration partner for its new Advanced Advertising solution, which will launch at NAB 2025. The joint solution will provide full-spectrum support for Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI), while enabling more personalized and targeted ads in addition to greater visibility of user attribution using 24i's enhanced data intelligence platform. Bitmovin and 24i’s first joint customer is Revry, the global LGBTQ+ streaming network.
Bitmovin’s 8th Annual Video Developer Report found that monetization was the top opportunity for innovation for 2025, but Ad Insertion remains the top challenge among respondents. The collaboration between Bitmovin and 24i has resulted in a joint solution that includes Bitmovin’s Player paired with 24i’s Video Cloud, resulting in SGAI capabilities, including support for CSAI and SSAI. Additional benefits of the solution include ad tracking, cookieless attribution, and data-driven targeting, giving video content providers deeper insights to optimize campaigns. These innovations help maximize monetization and revenue through data intelligence.
“Bitmovin’s video player is highly respected in the industry and trusted by globally recognized brands, which quickly made it our number one choice,” said Sebastian Braun, CEO at 24i. “Integrating Bitmovin’s Player with our 24i Video Cloud platform means that we have a unified player solution that provides greater technical efficiency, control management, and improved analytics for our customers. We’re pleased that customers like Revry, Tastemade, KAN and others are already benefiting from our collaborative solution.”
Bitmovin’s Player guarantees playback quality on any screen through our modular architecture, including low-latency, configurable AB, and Stream Lab – the world's first stream QoE testing service. It supports device compatibility across Web, Android, iOS, Roku, and major smart TVs, so users can have the same immersive viewing experience irrespective of their device. Based on an API approach, Bitmovin’s Player offers several features that can be selected and adjusted to workflow needs. Integrating Bitmovin’s Player with 24i’s solutions means that joint customers, like Revry, can ensure flawless playback, improve efficiencies by using one player instead of multiple, and collect consistent data that can be used to optimize the viewing experience.
"There’s huge growth potential in advertising in the media and entertainment industry, but it requires robust technologies that can help customers better understand and optimize their adverts,” said Stefan Lederer, CEO and co-founder of Bitmovin. “Teaming up with 24i means that our customers can leverage an industry-leading joint solution that’s addressing the technical challenges of ad insertion and allowing them to monetize more effectively while delivering a great user experience.”
Damian Pelliccione, Co-founder and CEO of Revry, concluded: “Revry requires groundbreaking advertising-based monetization against its content, and we now have the advertising technology to match it. 24i and Bitmovin have identified that the underlying technology for Client-Side Ad Insertion and Server-Side Ad Insertion is not where it could be, and they’ve developed a solution that ensures we can deliver better, more personalized adverts to our audience and provide the data to better optimize our campaigns so we can maximize return on investment.”
Bitmovin and 24i will present their joint solution at the 2025 NAB Show in Las Vegas, April 6-9 on booth W3221.
About Bitmovin
Bitmovin is the leading provider of video infrastructure for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry.
Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support.
Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is headquartered in Denver, Colorado, and has major offices in Vienna, Klagenfurt, Austria as well as London and Berlin. The company has over 400 customers across the globe, including ClassPass, BBC, fuboTV, Hulu, and Discovery. For more information, visit www.bitmovin.com.
Bitmovin is the leading provider of video infrastructure for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry.
Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support.
Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is headquartered in Denver, Colorado, and has major offices in Vienna, Klagenfurt, Austria as well as London and Berlin. The company has over 400 customers across the globe, including ClassPass, BBC, fuboTV, Hulu, and Discovery. For more information, visit www.bitmovin.com.
About 24i
24i is a data-driven video streaming solution company and the maker of 24i Video Cloud, a flagship flexible video streaming CMS that enables PayTV, OTT, and Broadcast operators to launch and grow their streaming services. By providing a centralized platform with a spectrum of intelligent, pre-integrated features, both enterprise and smaller media companies can launch their media app, fully configure the UX/UI, personalize content discovery through AI, monetize their platform, and manage content delivery across all connected devices. This enables customers to grow streaming revenue, streamline workflows and go faster-to-market with new features.
24i is a data-driven video streaming solution company and the maker of 24i Video Cloud, a flagship flexible video streaming CMS that enables PayTV, OTT, and Broadcast operators to launch and grow their streaming services. By providing a centralized platform with a spectrum of intelligent, pre-integrated features, both enterprise and smaller media companies can launch their media app, fully configure the UX/UI, personalize content discovery through AI, monetize their platform, and manage content delivery across all connected devices. This enables customers to grow streaming revenue, streamline workflows and go faster-to-market with new features.
About Revry
Founded in 2015, Revry is the only dedicated entertainment media network for brands to connect with queer audiences with its FAST service and on-demand LGBTQ-first movies, series and music through multiple platforms. Combined with the company's original programming and proprietary data, Revry helps its partners establish meaningful and culturally relevant connections with queer consumers. Revry’s mission is to inspire the exploration of queer culture for the social and economic benefit of the LGBTQIA+ community. Revry is led by a diverse LGBTQ+ founding team and is NGLCC, MBE and DBE certified. For more information, visit www.revry.tv.
Founded in 2015, Revry is the only dedicated entertainment media network for brands to connect with queer audiences with its FAST service and on-demand LGBTQ-first movies, series and music through multiple platforms. Combined with the company's original programming and proprietary data, Revry helps its partners establish meaningful and culturally relevant connections with queer consumers. Revry’s mission is to inspire the exploration of queer culture for the social and economic benefit of the LGBTQIA+ community. Revry is led by a diverse LGBTQ+ founding team and is NGLCC, MBE and DBE certified. For more information, visit www.revry.tv.
Press Contacts
For media inquiries, interviews, or further information, please contact:
Sarah Thomas, Account Manager, Radical Moves
sarah.thomas@radicalmoves.co.uk
Zoe Mumba, Senior Manager, PR & Communications zoe.mumba@bitmovin.com
For media inquiries, interviews, or further information, please contact:
Sarah Thomas, Account Manager, Radical Moves
sarah.thomas@radicalmoves.co.uk
Zoe Mumba, Senior Manager, PR & Communications zoe.mumba@bitmovin.com