Vienna, 08 April 2026 – Bitmovin, a leading provider of video streaming solutions, has expanded its Live Encoding and Observability solutions to deliver true end-to-end real-time observability for live streaming workflows from live encoding through to playback. By unifying data from both live encoding and playback, video service providers can now detect, diagnose and resolve issues across the entire live streaming pipeline from source encoding through to viewer devices.
Bitmovin’s Observability is an existing data solution that delivers real-time insights into video playback. With its deep session-level insights and advanced error debugging, the platform has been designed specifically for real-time monitoring, making it ideal for live streaming of high-value events such as sports.
As well as enabling advanced error detection and faster issue resolution, video services can also use the new functionality to analyze how different live encoding profiles impact playback Quality of Experience, in terms of buffering, startup, join times and other factors. Encoding profiles can then be optimized to increase performance end-to-end. Additionally, it can be used to test live encoding on Smart TVs and CTV devices using Bitmovin’s Stream Lab to confirm successful playback and performance across devices.
Live sports and live event streaming, as well as live FAST channels, are huge growth areas, and this is driving the need for real-time observability data across the entire workflow from encoding to playback. This is particularly important for live event streaming because unlike VOD, live streaming does not allow for reprocessing or remediation post-delivery, therefore issues must be detected and resolved in real time.
Alex Zambelli, Director of Product Management Encoding, Bitmovin, commented: “For true observability in live streaming, providers need granular, real-time data across the entire infrastructure, especially live encoding. By expanding our live encoding and observability solutions, Bitmovin now provides unified visibility across the full live streaming workflow. This closes a major gap in the industry and gives our customers the ability to diagnose and resolve issues faster than ever before.”
Bitmovin will be demonstrating this new capability at NAB Show in Las Vegas from 19th-22nd April on booth W3323. Get in touch to find out more or book a meeting.
Bitmovin's Observability
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About Bitmovin
Bitmovin is a leading provider of video streaming solutions for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry.
Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support.
Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is based in Denver and Klagenfurt, Austria, with offices in Vienna, London and Berlin. The company has over 400 customers across the globe including DAZN, Fox, MBC Group, Astro, BBC and Warner Brothers Discovery. For more information, visit www.bitmovin.com.
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sarah.thomas@radicalmoves.co.uk