Vienna, Austria, 11 September, 2026 – Bitmovin, a leading provider of video streaming solutions, has announced that Australia’s largest media company, Nine Entertainment (Nine), has deployed Bitmovin’s AI Scene Analysis within its SVOD streaming service, Stan, to enhance its encoding workflows and unlock new revenue opportunities.
Stan is Australia’s leading and only locally-owned SVOD service offering access to thousands of hours of entertainment.
By using Bitmovin’s AI Scene Analysis, which is pre-integrated into Bitmovin’s VOD Encoder to enable seamless deployment, Nine has been able to securely process Stan’s entire content catalogue automatically to generate granular metadata that reflects the context of every scene. This enables Nine to deliver more personalized viewing experiences, better ad targeting, and automatically identify the best opportunities for ad placement, saving time and money and helping content to perform better across search, discovery and monetization.
John Hogan, Chief Technology Officer, Nine, commented: “Bitmovin’s AI Scene Analysis has transformed how our content team works. Ad placement approvals would have taken a lot of manual effort and time but can now move much faster, and this newfound speed and efficiency is letting us monetize titles across our catalog much more easily.”
Reinhard Grandl, Chief Product Officer, Bitmovin, added: “Stan’s extensive catalogue comprises over 17,000 assets including highly localized content, reality TV shows, scripted content and movies, and to truly enhance workflows and unlock revenue opportunities, it needed a solution capable of understanding the nuances presented by such a diverse catalog. Bitmovin’s AI Scene Analysis is built to do exactly that, helping Nine turn content it already owns into new revenue, right inside the workflow their team already uses.”
Bitmovin is exhibiting at IBC from 11th – 14th September in hall 5, stand 5.F72. For more information about Bitmovin and to book a meeting, visit: https://bitmovin.com/ibc/.
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About Bitmovin
Bitmovin is a global leader in video streaming technology, helping the world's leading media companies, broadcasters, and enterprises deliver video at scale. Its cloud-native platform spans the full video workflow — encoding, playback, observability, and AI-powered scene analysis — giving teams a single, flexible foundation to build, monitor, and optimize streaming experiences. Founded in 2013 out of academic research and a Y Combinator cohort, Bitmovin co-created the MPEG-DASH standard and has continued to shape the industry since, from the first commercial adaptive streaming player to today's AI-driven observability and workflow automation tools. That technology now powers more than 4 billion video plays and 14 million minutes of encoding every month for over 400 customers worldwide. Bitmovin operates from offices in Vienna, London, Berlin, Denver, and Klagenfurt, with a global team supporting customers on every continent. For more information, visit www.bitmovin.com.
Bitmovin is a global leader in video streaming technology, helping the world's leading media companies, broadcasters, and enterprises deliver video at scale. Its cloud-native platform spans the full video workflow — encoding, playback, observability, and AI-powered scene analysis — giving teams a single, flexible foundation to build, monitor, and optimize streaming experiences. Founded in 2013 out of academic research and a Y Combinator cohort, Bitmovin co-created the MPEG-DASH standard and has continued to shape the industry since, from the first commercial adaptive streaming player to today's AI-driven observability and workflow automation tools. That technology now powers more than 4 billion video plays and 14 million minutes of encoding every month for over 400 customers worldwide. Bitmovin operates from offices in Vienna, London, Berlin, Denver, and Klagenfurt, with a global team supporting customers on every continent. For more information, visit www.bitmovin.com.
About Nine Entertainment
Nine is Australia's largest locally owned media company, connecting millions of Australians every day through trusted journalism, premium sport, entertainment and market-leading advertising capabilities. Our portfolio spans free-to-air television, free and premium paid streaming, publishing, digital audio, and digital outdoor and retail media.
Nine is home to premium, trusted brands including Channel 9, 9Now, the only Australian-owned streaming service, Stan and Stan Sport, Australian Financial Review, The Age, Australia's oldest continuously published newspaper, the Sydney Morning Herald, QMS and Drive.
By combining premium content, trusted brands, audience intelligence and connected platforms, Nine helps audiences stay informed, entertained and connected while enabling advertisers to engage consumers seamlessly across the entire journey from awareness through conversion.
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