Vienna, Austria | December 18, 2025 - Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language models (LLMs) the ability to perform video playback tests and analyze results in real-time.
Built together with Alpic, the all-in-one MCP cloud platform, the new MCP Server allows AI agents and LLMs to use Bitmovin’s automated video stream testing solution Stream Lab without the need for integration code or manual test setup. Using natural language commands, AI agents can carry out real tasks such as creating and managing test setups, running tests and analyzing playback on over 30 physical test targets including Samsung, LG and Vizio TVs, web browsers and games consoles.
The Model Context Protocol (MCP) is an emerging open standard that defines a structured interface between AI agents and external systems. Unlike a traditional API, which simply offers fixed endpoints, an MCP-based server provides a context-rich orchestration layer for AI interactions.
The Stream Lab MCP Server can be combined with Bitmovin’s Observability MCP Server to give AI agents access to use real-world quality of experience (QoE) data to enhance testing with Stream Lab by prioritizing tests on devices where viewers are seeing the most issues and measuring the impact of changes, for example.
James Varndell, Senior Director of Product Management, Bitmovin, commented:
“Bitmovin’s automated video stream testing solution Stream Lab already replaces slow manual testing processes with fully automated testing on physical devices. Now, with the launch of the Stream Lab MCP, we’re giving our customers a powerful new way to control playback testing using simple commands in everyday language without human intervention. With Stream Lab’s MCP Server video services can enable MCP-compatible AI tools such as Claude to interact with Stream Lab tests using natural language to explore test devices, create and run tests, and analyze test reports. This makes agentic AI practical at scale.”
You can get more information about Stream Lab and sign up to a free trial here.
Bitmovin will be at CES in Las Vegas from January 6-9, 2026. To find out more, or to arrange a meeting, get in touch.
Built together with Alpic, the all-in-one MCP cloud platform, the new MCP Server allows AI agents and LLMs to use Bitmovin’s automated video stream testing solution Stream Lab without the need for integration code or manual test setup. Using natural language commands, AI agents can carry out real tasks such as creating and managing test setups, running tests and analyzing playback on over 30 physical test targets including Samsung, LG and Vizio TVs, web browsers and games consoles.
The Model Context Protocol (MCP) is an emerging open standard that defines a structured interface between AI agents and external systems. Unlike a traditional API, which simply offers fixed endpoints, an MCP-based server provides a context-rich orchestration layer for AI interactions.
The Stream Lab MCP Server can be combined with Bitmovin’s Observability MCP Server to give AI agents access to use real-world quality of experience (QoE) data to enhance testing with Stream Lab by prioritizing tests on devices where viewers are seeing the most issues and measuring the impact of changes, for example.
James Varndell, Senior Director of Product Management, Bitmovin, commented:
“Bitmovin’s automated video stream testing solution Stream Lab already replaces slow manual testing processes with fully automated testing on physical devices. Now, with the launch of the Stream Lab MCP, we’re giving our customers a powerful new way to control playback testing using simple commands in everyday language without human intervention. With Stream Lab’s MCP Server video services can enable MCP-compatible AI tools such as Claude to interact with Stream Lab tests using natural language to explore test devices, create and run tests, and analyze test reports. This makes agentic AI practical at scale.”
You can get more information about Stream Lab and sign up to a free trial here.
Bitmovin will be at CES in Las Vegas from January 6-9, 2026. To find out more, or to arrange a meeting, get in touch.
About Bitmovin
Bitmovin was founded in 2013 by the co-creators of the MPEG-DASH video-streaming standard. The company provides video infrastructure for global digital media companies, helping them deliver high-quality video experiences to viewers across the world. Bitmovin’s solutions include video encoding, player, and analytics products that optimize video delivery and playback across devices and platforms. Learn more at bitmovin.com or follow Bitmovin on LinkedIn.
Press Contacts
For media inquiries, interviews, or further information, please contact:
Sarah Thomas, Account Manager, Radical Moves
sarah.thomas@radicalmoves.co.uk
Bitmovin was founded in 2013 by the co-creators of the MPEG-DASH video-streaming standard. The company provides video infrastructure for global digital media companies, helping them deliver high-quality video experiences to viewers across the world. Bitmovin’s solutions include video encoding, player, and analytics products that optimize video delivery and playback across devices and platforms. Learn more at bitmovin.com or follow Bitmovin on LinkedIn.
Press Contacts
For media inquiries, interviews, or further information, please contact:
Sarah Thomas, Account Manager, Radical Moves
sarah.thomas@radicalmoves.co.uk