Vienna – Austria, 10th September 2026 – Bitmovin, a leading provider of video streaming solutions, today released its 10th annual Video Developer Report, marking a decade of tracking how the video industry builds and delivers streaming. This year's edition draws on insights from professionals across broadcast, OTT, and beyond, and for the first time includes analysis and contributions from industry analysts Jan Ozer and Dan Rayburn, alongside input from Bitmovin's partners and customers.
The report finds that low latency for live streaming has overtaken controlling costs and is now the number one concern for 36% of respondents, making it the top challenge facing video teams today. This is followed by controlling costs at 35% and maintaining consistent monitoring and analytics at 28%. Finding the root cause of streaming issues and ad insertion are also major challenges for video providers today (both at 27%).
The latest edition of the report reveals that AI has stopped being an add-on feature and is now deployed across the entire stack, often with agents operating the workflow. Of the 486 respondents, 98% report using AI or ML for video with nearly half (46%) using AI tools every day. Only 2% report no plans for AI at all, with 4% of respondents not AI tools at all. Audio transcription, translation and foreign dubbing are the most common applications cited by respondents (48%), followed by content recommendations (34%), visual quality and optimization (30%), and then tagging and categorization, personalization, and scene, shot boundary and ad placement opportunity detection, all come in joint fourth place (28%).
The report also highlights how expectations around low latency have shifted over time as the cost and complexity of delivering low latency has become clear. In 2020, 60% of respondents expected low latency of less than five seconds, but that's now down to 16%, while 28% expect latency under 10 seconds. That said, sub-second latency still matters in certain use cases such as live sports, betting, auctions and interactive formats. It is this commercial need for more efficient video delivery that is driving the interest of MOQ. The report highlights that 28% of respondents plan to use MOQ in the next 12 months.
Stefan Lederer, CEO and Co-Founder, Bitmovin, commented: “It’s hard to believe that we’ve been producing this report for 10 years, and what a rollercoaster ride the last decade has been for the video industry. As we proudly present the 2026/27 report, it’s clear that AI is running the video stack, advertising is the primary revenue engine, QoE and observability have become foundational layers, and the business case for MOQ has never been stronger. But what really stands out this year, is just how fast the technology is developing - the last 3 months alone have reshaped what is possible for video developers to build and achieve. I can’t wait to see what another 10 years of the Video Developer Report will bring.”
The Bitmovin Video Developer Report 2026/27 Edition is now available for download.
Bitmovin will be exhibiting at IBC from 11th – 14th September (hall 5, stand 5.F72). For more information, and to book a meeting, visit: https://bitmovin.com/ibc/.
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About Bitmovin
Bitmovin is a global leader in video streaming technology, trusted by more than a third of the world's top streaming services to encode, deliver, and analyze video at scale. Its cloud-native platform brings encoding, playback, observability, and AI-powered capabilities together into a single, flexible workflow — helping broadcasters, media companies, and enterprises reduce costs, accelerate time to market, and deliver the best possible viewer experience. Co-creators of the MPEG-DASH standard and backed by continuous R&D, Bitmovin serves 400+ customers worldwide from offices in Vienna, London, Berlin, Denver, and Klagenfurt. For more information, visit www.bitmovin.com.
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