Aachen, Germany; San Diego, CA – January 28, 2025 – MainConcept, the leading provider of video and audio codecs, announces the latest additions to its MainConcept EVA (Easy Video API) technology, set to greatly enhance professional video workflows. With the recent introduction of MainConcept Codec SDK 15.3, MainConcept EVA has been extended to include JPEG XS software and hardware processing, as well as hardware support in the Universal Color Converter, both powered by NVIDIA GPUs and controlled through a unified API.
By integrating JPEG XS, a cutting-edge codec known for its exceptional quality and performance, MainConcept EVA continues to set the standard for professional video processing. The inclusion of NVIDIA GPU-powered JPEG XS processing ensures that users can achieve stunning visual quality with unmatched performance, essential for demanding professional workflows.
In addition to codec enhancements, MainConcept EVA now features accelerated support for NVIDIA GPUs in the Universal Color Converter. This new CUDA implementation for high-performance image scaling and color conversion dramatically expands the range of possible RGB/YUV conversions on GPU, significantly reducing CPU load and freeing up resources for other compute-intensive tasks.
“MainConcept's Easy Video API is designed to simplify and streamline the integration of software and hardware codecs,” said Thomas Kramer, vice president of strategy and product management, MainConcept. “With the addition of JPEG XS, color conversion and scaling capabilities, we are empowering developers to deliver superior video quality and performance while minimizing development efforts and costs. This update marks a significant milestone in MainConcept's commitment to innovation and efficiency.”
MainConcept EVA's unified API approach means developers can now manage their video processing needs with a single API instead of multiple, reducing integration time and budget. This streamlined process also extends to support, with MainConcept serving as the sole point of contact for any issues, ensuring a seamless experience for users. In addition to JPEG XS, the Easy Video API supports additional MainConcept codecs: HEVC/H.265, AVC/H.264, AV1 and Converter & Scaler.
Interested parties can experience firsthand how simple it is to enhance their application or service with both software and hardware codecs using this innovative feature by signing up for the free demo of any of the five SDKs that include MainConcept EVA.
For more information, please visit www.mainconcept.com/easy-video-api or email us at hello@mainconcept.com.
About MainConcept
Since 1993, MainConcept has provided best-of-breed video and audio codec solutions that fuel creativity and business globally for professional video production, multimedia, broadcast, digital signage, gaming, medical and security industries. The company’s software development kits, transcoding applications and plugins are used across industry verticals to meet an ever-expanding list of use cases. MainConcept codecs are engineered to surpass the challenges of even the most demanding use cases and are used by organizations such as Adobe, AVID, Autodesk, Corel, Dalet, Endeavor Streaming, Grass Valley, MAGIX, MOG, Nikon, PlayBox Neo, Sony, Veset, and Wowza. MainConcept is a subsidiary of Endeavor, a global sports and entertainment company.
Since 1993, MainConcept has provided best-of-breed video and audio codec solutions that fuel creativity and business globally for professional video production, multimedia, broadcast, digital signage, gaming, medical and security industries. The company’s software development kits, transcoding applications and plugins are used across industry verticals to meet an ever-expanding list of use cases. MainConcept codecs are engineered to surpass the challenges of even the most demanding use cases and are used by organizations such as Adobe, AVID, Autodesk, Corel, Dalet, Endeavor Streaming, Grass Valley, MAGIX, MOG, Nikon, PlayBox Neo, Sony, Veset, and Wowza. MainConcept is a subsidiary of Endeavor, a global sports and entertainment company.
Media Contact:
Sarah Thomas
T: +44 (0)1570 429819 / +44 (0)1570 429482
E: sarah.thomas@radicalmoves.co.uk
T: +44 (0)1570 429819 / +44 (0)1570 429482
E: sarah.thomas@radicalmoves.co.uk