Vienna, June 5, 2025 – Bitmovin is proud to be a key technology partner in the launch of the newly transformed sooka platform by Astro, Malaysia’s leading content and entertainment company. Spearheaded by Irdeto as the primary systems integrator, this major platform overhaul brings together leading-edge technologies to deliver a future-ready streaming experience to millions across Malaysia.
As a core contributor to the player integration for web, Smart TV, and streaming devices, Bitmovin’s Player and Analytics solutions were instrumental in delivering fast, flexible, and high-quality playback experiences, enabling sooka to meet modern viewer expectations for performance and reliability.
“We’re proud to support the sooka transformation with our best-in-class player technology,” said Stefan Lederer, CEO & Co-Founder at Bitmovin. “Our mission is to simplify complex video delivery challenges so that media companies like Astro can focus on what matters - delivering excellent viewing experiences.” “The refreshed sooka platform represents a significant milestone for Astro as we continue to innovate and deliver outstanding entertainment experiences,” said Euan Smith, Group CEO of Astro. “The new sooka platform is already receiving very positive independent validation, confirming the exceptional quality of experience that surpasses established industry standards, as evidenced by a positive shift in app store ratings and customer feedback. With Irdeto’s proven expertise and advanced technology, we are confident that our partnership will drive long-term growth and strengthen our position to make sooka the number one streaming app in Malaysia.”
The reimagined sooka platform now features:
- Lightning-fast load times and buffer-free playback
- Intuitive UI/UX with enhanced personalization
- Targeted advertising and expanded monetization tools
- Greater scalability and reduced operational complexity
Replacing legacy infrastructure, the new sooka platform integrates Irdeto’s Experience suite with advanced technologies from Bitmovin, Broadpeak, and TTN, creating a cohesive, scalable OTT ecosystem built for long-term growth.
This collaboration is a key milestone in Bitmovin’s mission to power the world’s most innovative streaming services. Together with Irdeto and Astro, we’re shaping the future of entertainment in Southeast Asia.
About Bitmovin
Bitmovin is a leading provider of video streaming solutions for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry. Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support. Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is based in San Francisco, California and Klagenfurt, Austria with offices in Vienna, London, Berlin and Denver. The company has over 400 customers across the globe including ClassPass, BBC, fuboTV, Hulu, and Discovery. For more information, visit www.bitmovin.com.
Bitmovin is a leading provider of video streaming solutions for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry. Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support. Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is based in San Francisco, California and Klagenfurt, Austria with offices in Vienna, London, Berlin and Denver. The company has over 400 customers across the globe including ClassPass, BBC, fuboTV, Hulu, and Discovery. For more information, visit www.bitmovin.com.
About sooka
sooka is the go-to streaming app for the best Malaysian entertainment, all the action in global and local LIVE sports, children’s entertainment and curated local Originals based on stories that Malaysians love. sooka offers simple, personalised sports and entertainment plans that are affordable and can be accessed via mobile devices or Smart TVs for you to enjoy anytime, anywhere, including the comfort of your home. For more information on sooka, visit www.sooka.my.
sooka is the go-to streaming app for the best Malaysian entertainment, all the action in global and local LIVE sports, children’s entertainment and curated local Originals based on stories that Malaysians love. sooka offers simple, personalised sports and entertainment plans that are affordable and can be accessed via mobile devices or Smart TVs for you to enjoy anytime, anywhere, including the comfort of your home. For more information on sooka, visit www.sooka.my.
Press Contacts
Sarah Thomas, Account Manager, Radical Moves
sarah.thomas@radicalmoves.co.uk
Sarah Thomas, Account Manager, Radical Moves
sarah.thomas@radicalmoves.co.uk