Riga, Latvia, 10 July 2025 – Cloud playout solutions provider, Veset, and swXtch.io, provider of cloud-based multicast and reliable networking solutions, are partnering to deliver multicasting capability in the cloud ahead of IBC 2025.
The integration of Veset’s cloud playout solution, Nimbus, with swXtch.io’s cloudSwXtch, a virtual overlay network, gives broadcasters, content owners and rightsholders a scalable, flexible and cost-effective way to transmit live video feeds to viewers. This allows for content to be delivered simultaneously to Veset Nimbus and various other third-party products, without the need for added complexity of unicast to many endpoints. This is particularly valuable for tier 1 and 2 broadcasters operating multi-channel operations, as well as broadcasters using alt-casting (alternate broadcasting).
Popular with sports broadcasting, alt-casting enables broadcasters to deliver different coverage and content to the main broadcast of an event, in order to appeal to a wider audience. Alt-casting can be used to deliver derivative channels, and to meet the demands of different countries for regional broadcasters for alternate captions, titles, etc. It can be used to deliver broadcasts to different platforms and in different formats including satellite replacement and FAST.
Nimbus is an enterprise-grade, intuitive, all-in-one, cloud-native playout solution for management and delivery of professional linear channels to any distribution platform, from traditional terrestrial digital, satellite or cable, to OTT. cloudSwXtch is a cloud-native solution that creates a virtual overlay network allowing software workloads running on virtual machines to distribute their information as if they were running on a physical network. It bridges on-prem and cloud infrastructure and enables features unavailable on cloud networks such as multicast, PTP, packet pacing, and custom packet filtering, to be implemented on the cloudSwXtch virtual network.
Lelde Ardava, COO, Veset, commented: “Broadcasters today need the flexibility and scalability that the cloud offers, yet for many, the inability to easily multicast in the cloud has been a barrier to cloud adoption. Veset’s partnership with swXtch.io overcomes that pain point by delivering streamlined cloud multicasting capability. It also supports Nimbus users to reach a wider audience with alt-casts.”
Patrick McCoy, Chief Product Officer, swXtch.io added: “By combining swXtch.io and Veset technologies, we’re offering broadcasters the ability to multicast in a cloud environment, mimicking on-prem capability. It brings on-prem multicast to the cloud in one network for scalability, flexibility and cost efficiency. This collaboration with Veset will enable us to support broadcasters to leverage the cloud to gain the many benefits it offers.”
Veset is exhibiting at IBC from 12th – 15th September 2025 in Amsterdam on Booth 5.D52. Get in touch to arrange a meeting.
The integration of Veset’s cloud playout solution, Nimbus, with swXtch.io’s cloudSwXtch, a virtual overlay network, gives broadcasters, content owners and rightsholders a scalable, flexible and cost-effective way to transmit live video feeds to viewers. This allows for content to be delivered simultaneously to Veset Nimbus and various other third-party products, without the need for added complexity of unicast to many endpoints. This is particularly valuable for tier 1 and 2 broadcasters operating multi-channel operations, as well as broadcasters using alt-casting (alternate broadcasting).
Popular with sports broadcasting, alt-casting enables broadcasters to deliver different coverage and content to the main broadcast of an event, in order to appeal to a wider audience. Alt-casting can be used to deliver derivative channels, and to meet the demands of different countries for regional broadcasters for alternate captions, titles, etc. It can be used to deliver broadcasts to different platforms and in different formats including satellite replacement and FAST.
Nimbus is an enterprise-grade, intuitive, all-in-one, cloud-native playout solution for management and delivery of professional linear channels to any distribution platform, from traditional terrestrial digital, satellite or cable, to OTT. cloudSwXtch is a cloud-native solution that creates a virtual overlay network allowing software workloads running on virtual machines to distribute their information as if they were running on a physical network. It bridges on-prem and cloud infrastructure and enables features unavailable on cloud networks such as multicast, PTP, packet pacing, and custom packet filtering, to be implemented on the cloudSwXtch virtual network.
Lelde Ardava, COO, Veset, commented: “Broadcasters today need the flexibility and scalability that the cloud offers, yet for many, the inability to easily multicast in the cloud has been a barrier to cloud adoption. Veset’s partnership with swXtch.io overcomes that pain point by delivering streamlined cloud multicasting capability. It also supports Nimbus users to reach a wider audience with alt-casts.”
Patrick McCoy, Chief Product Officer, swXtch.io added: “By combining swXtch.io and Veset technologies, we’re offering broadcasters the ability to multicast in a cloud environment, mimicking on-prem capability. It brings on-prem multicast to the cloud in one network for scalability, flexibility and cost efficiency. This collaboration with Veset will enable us to support broadcasters to leverage the cloud to gain the many benefits it offers.”
Veset is exhibiting at IBC from 12th – 15th September 2025 in Amsterdam on Booth 5.D52. Get in touch to arrange a meeting.
About Veset
Veset (www.veset.tv), a wholly owned subsidiary of PLAY, Inc., Ltd (www.play.jp), is on a mission to enable digital transformation in the media and entertainment industry. Its cloud playout solutions are transforming the way media content is distributed, enabling broadcasters to originate and manage professional linear channels entirely in the cloud. With cloud-based features comparable to any on-premise playout solution, Veset is enabling broadcasters to deliver more channels to more platforms than ever before without sacrificing on quality. Headquartered in Latvia, Europe, Veset operates globally and has customers in over 20 countries.
About swXtch.io, Inc.
swXtch.io, pioneers cloud-native networking solutions that redefine high-performance connectivity. Driven by a mission to simplify and accelerate digital infrastructure, swXtch.io delivers innovative technology that seamlessly bridges on-premises and cloud environments. Launched to address the demands of modern media and finance workflows, our flagship product, cloudSwXtch, enables dynamic, scalable, and secure networking with broadcast-quality reliability. By leveraging advanced multicast, low-latency streaming, and flexible cloud integration, swXtch.io empowers businesses to optimize performance and unlock new opportunities in a rapidly evolving cloud landscape. Learn more at swxtch.io.
Media Contact
Sarah Thomas
+44 (0)1570 434632
sarah.thomas@radicalmoves.co.uk
Veset (www.veset.tv), a wholly owned subsidiary of PLAY, Inc., Ltd (www.play.jp), is on a mission to enable digital transformation in the media and entertainment industry. Its cloud playout solutions are transforming the way media content is distributed, enabling broadcasters to originate and manage professional linear channels entirely in the cloud. With cloud-based features comparable to any on-premise playout solution, Veset is enabling broadcasters to deliver more channels to more platforms than ever before without sacrificing on quality. Headquartered in Latvia, Europe, Veset operates globally and has customers in over 20 countries.
About swXtch.io, Inc.
swXtch.io, pioneers cloud-native networking solutions that redefine high-performance connectivity. Driven by a mission to simplify and accelerate digital infrastructure, swXtch.io delivers innovative technology that seamlessly bridges on-premises and cloud environments. Launched to address the demands of modern media and finance workflows, our flagship product, cloudSwXtch, enables dynamic, scalable, and secure networking with broadcast-quality reliability. By leveraging advanced multicast, low-latency streaming, and flexible cloud integration, swXtch.io empowers businesses to optimize performance and unlock new opportunities in a rapidly evolving cloud landscape. Learn more at swxtch.io.
Media Contact
Sarah Thomas
+44 (0)1570 434632
sarah.thomas@radicalmoves.co.uk