Stockholm, Sweden, 28th August 2025 – Accedo, a global provider of video streaming software and services, will showcase Accedo Compose at IBC. Launching next year, Compose is a modular orchestration layer powered by AI agents, designed to help streaming providers transform their customer journeys from static paths into continuously adaptive experiences.
Leveraging Amazon Web Services (AWS) and the power of Amazon Sagemaker Unified Studio and Amazon Bedrock, Accedo Compose will enable real-time experimentation and optimization across every viewer touchpoint—from playback and messaging to monetization and engagement strategies. Developed in partnership with cloud-native data and video streaming experts, Merapar, the solution will allow streaming teams to go beyond static feature deployment, activating modular AI “impact agents” that monitor behavior, test interventions, and autonomously evolve viewer touchpoints in pursuit of key business outcomes.
Rather than relying on manual configuration and siloed analytics, Compose will orchestrate real-time adjustments aligned with strategic goals—whether reducing churn, stabilizing quality, or increasing customer lifetime value. For example, a churn risk agent can detect declining engagement and trigger retention flows tailored to individual behavior. A UX agent can adjust layout and messaging dynamically based on context like time of day or frustration signals. A monetization agent might surface upsell offers precisely when users are most likely to convert. Each of these agents works independently but can also collaborate in sequence, unlocking compound impact that traditional development cycles and static personalization approaches struggle to match.
Michael Lantz, CEO of Accedo Group, said: “As streaming becomes more competitive, media companies need to make every product decision count. Compose closes the loop between strategic intent and user-level execution. It enables streaming services to adapt in real time, with intelligence baked into the experience itself.”
Accedo Compose integrates seamlessly with Accedo Assemble, the company’s modular OTT platform, and can be deployed independently or as part of Accedo’s managed service model. Additional impact agents will be released as new optimization opportunities are uncovered through data analysis over time.
Accedo will be showcasing Accedo Compose’s capabilities at IBC 2025 from 12th - 15th September. Visit the Accedo team on booth 5.F80 or book a meeting to find out more.
Leveraging Amazon Web Services (AWS) and the power of Amazon Sagemaker Unified Studio and Amazon Bedrock, Accedo Compose will enable real-time experimentation and optimization across every viewer touchpoint—from playback and messaging to monetization and engagement strategies. Developed in partnership with cloud-native data and video streaming experts, Merapar, the solution will allow streaming teams to go beyond static feature deployment, activating modular AI “impact agents” that monitor behavior, test interventions, and autonomously evolve viewer touchpoints in pursuit of key business outcomes.
Rather than relying on manual configuration and siloed analytics, Compose will orchestrate real-time adjustments aligned with strategic goals—whether reducing churn, stabilizing quality, or increasing customer lifetime value. For example, a churn risk agent can detect declining engagement and trigger retention flows tailored to individual behavior. A UX agent can adjust layout and messaging dynamically based on context like time of day or frustration signals. A monetization agent might surface upsell offers precisely when users are most likely to convert. Each of these agents works independently but can also collaborate in sequence, unlocking compound impact that traditional development cycles and static personalization approaches struggle to match.
Michael Lantz, CEO of Accedo Group, said: “As streaming becomes more competitive, media companies need to make every product decision count. Compose closes the loop between strategic intent and user-level execution. It enables streaming services to adapt in real time, with intelligence baked into the experience itself.”
Accedo Compose integrates seamlessly with Accedo Assemble, the company’s modular OTT platform, and can be deployed independently or as part of Accedo’s managed service model. Additional impact agents will be released as new optimization opportunities are uncovered through data analysis over time.
Accedo will be showcasing Accedo Compose’s capabilities at IBC 2025 from 12th - 15th September. Visit the Accedo team on booth 5.F80 or book a meeting to find out more.
About Accedo
Accedo is a global provider of award-winning software and services to optimize, grow, and evolve video streaming services. Our expert teams have helped many of the world’s leading video companies - including Paramount, Deutsche Telekom, ITV, Hallmark, BBC, Cogeco, and Tata Play - become more competitive. Our offerings range from no code video solutions to complete OTT managed services, always backed by a data-driven approach and with the end user experience in mind.
Accedo was founded in 2004 and is headquartered in Stockholm, Sweden with 15 global offices across the world.
Website: https://www.accedo.tv/
Twitter: www.twitter.com/accedotv
Facebook: www.facebook.com/accedo.smarttv
LinkedIn: https://www.linkedin.com/company/accedo-tv/
Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 (0)1570 429817
+44 7733 231922
helen.weedon@accedo.tv
Accedo is a global provider of award-winning software and services to optimize, grow, and evolve video streaming services. Our expert teams have helped many of the world’s leading video companies - including Paramount, Deutsche Telekom, ITV, Hallmark, BBC, Cogeco, and Tata Play - become more competitive. Our offerings range from no code video solutions to complete OTT managed services, always backed by a data-driven approach and with the end user experience in mind.
Accedo was founded in 2004 and is headquartered in Stockholm, Sweden with 15 global offices across the world.
Website: https://www.accedo.tv/
Twitter: www.twitter.com/accedotv
Facebook: www.facebook.com/accedo.smarttv
LinkedIn: https://www.linkedin.com/company/accedo-tv/
Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 (0)1570 429817
+44 7733 231922
helen.weedon@accedo.tv