Vienna, Austria | October 28, 2025 - Bitmovin, leading provider of video streaming solutions, has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insights into video playback. The solution enables video providers to easily instrument video playback, provide proactive viewer support and gain new visibility across both content and advertising playback.
Originally a feature within Bitmovin Analytics, Bitmovin Observability has now been launched as a solution in its own right. Unlike general purpose observability platforms, it provides observability tailored for video playback. With its deep session-level insights, advanced error debugging,incidents screen with alerts and award winning monetization telemetry, the platform has been designed specifically for real-time monitoring, making it ideal for enterprise streaming services alongside high-profile events such as sports.
The new Bitmovin Observability solution is fast to deploy, easy to use and features AI-powered capabilitiestailored to video data, as well as an MCP server to enable LLMs and AI agents to access the data and tools. Built in advertising observability provides insights which streaming services can act on immediately to enhance ad performance and engagement. Additionally, the solution also analyzes playback data and assigns the service a Playback Score from 0 to 100 based on factors such as start-up, smoothness, video quality, and session success. To improve their score, video providers can use Bitmovin’s AI Session Interpreter to get clear actionable insights and recommendations to optimize performance and enhance the viewer’s experience.
Stefan Lederer, CEO and Co-Founder, Bitmovin, commented: “While general purpose observability products have a lot of value in enterprise IT, they aren’t designed for video. Bitmovin Observability is different because it’s tailor made for video streaming so it provides the necessary detail to identify and resolve issues with playback quality, advertising or viewership. Real-time observability is also particularly important for live events streaming because monitoring video playback globally is extremely challenging, and service disruptions directly affect revenue.”
Bitmovin will be at Demuxed in London from 29th - 30 October. To find out more about Bitmovin Observability, or to arrange a meeting, get in touch.
Originally a feature within Bitmovin Analytics, Bitmovin Observability has now been launched as a solution in its own right. Unlike general purpose observability platforms, it provides observability tailored for video playback. With its deep session-level insights, advanced error debugging,incidents screen with alerts and award winning monetization telemetry, the platform has been designed specifically for real-time monitoring, making it ideal for enterprise streaming services alongside high-profile events such as sports.
The new Bitmovin Observability solution is fast to deploy, easy to use and features AI-powered capabilitiestailored to video data, as well as an MCP server to enable LLMs and AI agents to access the data and tools. Built in advertising observability provides insights which streaming services can act on immediately to enhance ad performance and engagement. Additionally, the solution also analyzes playback data and assigns the service a Playback Score from 0 to 100 based on factors such as start-up, smoothness, video quality, and session success. To improve their score, video providers can use Bitmovin’s AI Session Interpreter to get clear actionable insights and recommendations to optimize performance and enhance the viewer’s experience.
Stefan Lederer, CEO and Co-Founder, Bitmovin, commented: “While general purpose observability products have a lot of value in enterprise IT, they aren’t designed for video. Bitmovin Observability is different because it’s tailor made for video streaming so it provides the necessary detail to identify and resolve issues with playback quality, advertising or viewership. Real-time observability is also particularly important for live events streaming because monitoring video playback globally is extremely challenging, and service disruptions directly affect revenue.”
Bitmovin will be at Demuxed in London from 29th - 30 October. To find out more about Bitmovin Observability, or to arrange a meeting, get in touch.
About Bitmovin
Bitmovin was founded in 2013 by the co-creators of the MPEG-DASH video-streaming standard. The company provides video infrastructure for global digital media companies, helping them deliver high-quality video experiences to viewers across the world. Bitmovin’s solutions include video encoding, player, and analytics products that optimize video delivery and playback across devices and platforms. Learn more at bitmovin.comor follow Bitmovin on LinkedIn.
Press Contacts
For media inquiries, interviews, or further information, please contact:
Sarah Thomas,
Account Manager,
Radical Moves
sarah.thomas@radicalmoves.co.uk
Bitmovin was founded in 2013 by the co-creators of the MPEG-DASH video-streaming standard. The company provides video infrastructure for global digital media companies, helping them deliver high-quality video experiences to viewers across the world. Bitmovin’s solutions include video encoding, player, and analytics products that optimize video delivery and playback across devices and platforms. Learn more at bitmovin.comor follow Bitmovin on LinkedIn.
Press Contacts
For media inquiries, interviews, or further information, please contact:
Sarah Thomas,
Account Manager,
Radical Moves
sarah.thomas@radicalmoves.co.uk