Vienna, Austria, 19 March, 2026 – Bitmovin, a leading provider of video streaming solutions, has announced that TrueVisions NOW, a leading streaming platform in Thailand, and part of the TrueVisions Group, has selected Bitmovin’s Observability to deliver real-time video analytics at scale, across all supported platforms and devices, from smartphones and tablets, to smart TVs and TrueID set-top-boxes (STB).
TrueVisions NOW is a comprehensive streaming platform that brings together over 2,500 programs from Thailand and around the world, delivering a rich mix of original content, entertainment and exclusive live sports, totaling more than 41,000 hours, all in one place.
The integration gives TrueVisions NOW granular visibility into content, device, and user-level engagement on a real-time basis. Deep integration into TrueVisions’ purpose-built, in-house data warehouse enables large volumes of analytics data to be processed and stored efficiently, without compromising performance. This provides maximum insight into TrueVisions NOW’s video playback with lowest Total Cost of Ownership (TCO). Close collaboration between TrueVisions’ and Bitmovin’s engineering teams made the data warehouse integration possible at scale.
Soothi Na-Ranong, TrueVisions Group, commented: “TrueVisions NOW is committed to delivering a premium viewing experience, and to do this, it needs the ability to access real-time insights into how streams are playing. Bitmovin’s Observability was an obvious solution because standard analytics platforms don’t provide the same depth of video-specific analytics. Integration of the solution into our own data warehouse has also been a huge success.”
Ian Baglow, Co-CEO, Bitmovin, added: “Since its launch, TrueVisions NOW has worked to continuously expand its offering and reach, and enhance service quality. With Bitmovin’s Observability, TrueVisions NOW is able to access deep session-level insights that were previously hidden, alongside advanced error debugging, as well as alerts and monetization telemetry. This is enabling it to identify and resolve issues quickly so it can deliver the highest-quality service to its viewers.”
Bitmovin will be attending Sportel Asia in Singapore from 24-25th March 2026. Get in touch to book a meeting.
TrueVisions NOW is a comprehensive streaming platform that brings together over 2,500 programs from Thailand and around the world, delivering a rich mix of original content, entertainment and exclusive live sports, totaling more than 41,000 hours, all in one place.
The integration gives TrueVisions NOW granular visibility into content, device, and user-level engagement on a real-time basis. Deep integration into TrueVisions’ purpose-built, in-house data warehouse enables large volumes of analytics data to be processed and stored efficiently, without compromising performance. This provides maximum insight into TrueVisions NOW’s video playback with lowest Total Cost of Ownership (TCO). Close collaboration between TrueVisions’ and Bitmovin’s engineering teams made the data warehouse integration possible at scale.
Soothi Na-Ranong, TrueVisions Group, commented: “TrueVisions NOW is committed to delivering a premium viewing experience, and to do this, it needs the ability to access real-time insights into how streams are playing. Bitmovin’s Observability was an obvious solution because standard analytics platforms don’t provide the same depth of video-specific analytics. Integration of the solution into our own data warehouse has also been a huge success.”
Ian Baglow, Co-CEO, Bitmovin, added: “Since its launch, TrueVisions NOW has worked to continuously expand its offering and reach, and enhance service quality. With Bitmovin’s Observability, TrueVisions NOW is able to access deep session-level insights that were previously hidden, alongside advanced error debugging, as well as alerts and monetization telemetry. This is enabling it to identify and resolve issues quickly so it can deliver the highest-quality service to its viewers.”
Bitmovin will be attending Sportel Asia in Singapore from 24-25th March 2026. Get in touch to book a meeting.
Ian Baglow, Co-CEO, Bitmovin
About Bitmovin
Bitmovin is a leading provider of video streaming solutions for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry.
Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support.
Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is based in Denver and Klagenfurt, Austria, with offices in Vienna, London and Berlin. The company has over 400 customers across the globe including DAZN, Fox, MBC Group, Astro, BBC and Warner Brothers Discovery. For more information, visit www.bitmovin.com.
Press Contacts
Sarah Thomas, Account Manager, Radical Moves
sarah.thomas@radicalmoves.co.uk
Bitmovin is a leading provider of video streaming solutions for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry.
Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support.
Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is based in Denver and Klagenfurt, Austria, with offices in Vienna, London and Berlin. The company has over 400 customers across the globe including DAZN, Fox, MBC Group, Astro, BBC and Warner Brothers Discovery. For more information, visit www.bitmovin.com.
Press Contacts
Sarah Thomas, Account Manager, Radical Moves
sarah.thomas@radicalmoves.co.uk