16th June 2026 – The XR Sports Alliance (XRSA) has announced that a new cohort of members has joined the strategic initiative: ActionStreamer, Antigravity, Creative Artists Agency (CAA), Freeride World Tour, HOVERAir, Manchester United, Pico, Rezzil, San Diego Wave FC, Specs, Inc, and Trigger XR.
Founded two years ago in June 2024 by Accedo, Qualcomm Technologies, Inc. and Host Broadcast Services (HBS), the XRSA is designed to accelerate time-to-market and commercialization of XR sports services by collaboration between its members.
The new members are the fourth group of organizations to join the XRSA, bringing the total number of members up to 33. The cohort spans rights owners, technology and hardware providers, and one of the world's leading sports and entertainment agencies — extending the alliance's reach across action sports rights, professional football, and aerial capture technology. It includes ActionStreamer, a live-streaming software and wearable technology company, Antigravity, maker of A1, the world’s first 8K 360-degree drone for immersive capture; Creative Artists Agency (CAA), a global sports and entertainment agency; Freeride World Tour, the global series of competition for elite freeride skiers and snowboarders; HOVERAir, a technology and robotics company with a range of self-flying cameras; Pico, a VR technology company; Rezzil, a leading sports technology company focused on performance, insight, and engagement; San Diego Wave FC, a professional women’s soccer team, Specs, Inc. a technology company building the next generation of wearable computer; and Trigger XR, a sports and performance-focused agency. Manchester United, a UK Premier League football team, has also joined, as part of its partnership with Qualcomm.
Michael Lantz, CEO, Accedo, commented: "Two years in, XRSA has started to build genuine momentum across sports, media, and technology. This fourth cohort reflects the breadth of what the alliance is becoming and continues to expand its capabilities across the immersive sports value chain. We are now several deployments in, proving our value as a structured testbed for real-world XR experimentation — with each new member strengthening what we can achieve together in accelerating the time-to-market and commercialization of XR sports experiences."
Sylvain Lebreton, Head of Digital, HBS, said: "Bringing together organizations with expertise spanning capture technology, creative services, sports rights and fan engagement gives XRSA the range it needs to generate learnings that are genuinely transferable across the industry. Meaningful experimentation requires diverse environments — different sports, different audiences, different production conditions. This cohort delivers exactly that breadth, and that is what will make our outputs valuable beyond any single deployment."
Ziad Asghar, SVP & GM of XR, Wearables and Personal AI, Qualcomm Technologies, Inc., added: "XR sports at scale requires the full stack — not just platforms and content, but the capture infrastructure and device ecosystem that power them. This cohort strengthens that pipeline across multiple layers, and that breadth is what will ultimately make scalable XR sports services commercially real. With Snapdragon Reality Elite, our most integrated MR solution announced today, we expect XR sports experiences to reach a new level."
The founding partners will be at AWE USA in California from 15th – 18th June 2026. Get in touch to book a meeting.
-ENDS-
Founded two years ago in June 2024 by Accedo, Qualcomm Technologies, Inc. and Host Broadcast Services (HBS), the XRSA is designed to accelerate time-to-market and commercialization of XR sports services by collaboration between its members.
The new members are the fourth group of organizations to join the XRSA, bringing the total number of members up to 33. The cohort spans rights owners, technology and hardware providers, and one of the world's leading sports and entertainment agencies — extending the alliance's reach across action sports rights, professional football, and aerial capture technology. It includes ActionStreamer, a live-streaming software and wearable technology company, Antigravity, maker of A1, the world’s first 8K 360-degree drone for immersive capture; Creative Artists Agency (CAA), a global sports and entertainment agency; Freeride World Tour, the global series of competition for elite freeride skiers and snowboarders; HOVERAir, a technology and robotics company with a range of self-flying cameras; Pico, a VR technology company; Rezzil, a leading sports technology company focused on performance, insight, and engagement; San Diego Wave FC, a professional women’s soccer team, Specs, Inc. a technology company building the next generation of wearable computer; and Trigger XR, a sports and performance-focused agency. Manchester United, a UK Premier League football team, has also joined, as part of its partnership with Qualcomm.
Michael Lantz, CEO, Accedo, commented: "Two years in, XRSA has started to build genuine momentum across sports, media, and technology. This fourth cohort reflects the breadth of what the alliance is becoming and continues to expand its capabilities across the immersive sports value chain. We are now several deployments in, proving our value as a structured testbed for real-world XR experimentation — with each new member strengthening what we can achieve together in accelerating the time-to-market and commercialization of XR sports experiences."
Sylvain Lebreton, Head of Digital, HBS, said: "Bringing together organizations with expertise spanning capture technology, creative services, sports rights and fan engagement gives XRSA the range it needs to generate learnings that are genuinely transferable across the industry. Meaningful experimentation requires diverse environments — different sports, different audiences, different production conditions. This cohort delivers exactly that breadth, and that is what will make our outputs valuable beyond any single deployment."
Ziad Asghar, SVP & GM of XR, Wearables and Personal AI, Qualcomm Technologies, Inc., added: "XR sports at scale requires the full stack — not just platforms and content, but the capture infrastructure and device ecosystem that power them. This cohort strengthens that pipeline across multiple layers, and that breadth is what will ultimately make scalable XR sports services commercially real. With Snapdragon Reality Elite, our most integrated MR solution announced today, we expect XR sports experiences to reach a new level."
The founding partners will be at AWE USA in California from 15th – 18th June 2026. Get in touch to book a meeting.
-ENDS-
Qualcomm is a trademark or registered trademark of Qualcomm Incorporated. Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
About the XR Sports Alliance
The XR Sports Alliance (XRSA) is a non-profit initiative co-founded by Accedo, Qualcomm, and HBS, bringing together leaders in sports, media, and technology to accelerate the adoption of immersive and extended reality (XR) across the global sports ecosystem.
XRSA unites sports organizations, telcos, OEMs, and technology providers to drive experimentation, scalable frameworks, and next-generation fan engagement. Through hands-on deployments and collaborative working groups, the alliance explores new opportunities in XR production, content distribution, AI and data integration, monetization, and 5G-powered fan experiences.
With 33 members and growing, XRSA serves as a cross-industry collaboration platform to test, learn, and scale immersive sports technologies that shape the future of how fans experience live events.
Website: https://www.accedo.tv/xr-sports-alliance
LinkedIn: https://www.linkedin.com/company/xr-sports-alliance/
About Accedo
Accedo is a global provider of award-winning software and services to optimize, grow, and evolve video streaming services. Our expert teams have helped many of the world’s leading video companies - including Paramount, Deutsche Telekom, ITV, Hallmark, BBC, Cogeco, and Tata Play - become more competitive. Our offerings range from no code video solutions to complete OTT managed services, always backed by a data-driven approach and with the end user experience in mind.
Accedo was founded in 2004 and is headquartered in Stockholm, Sweden with 15 global offices across the world.
Website: https://www.accedo.tv/
Twitter: www.twitter.com/accedotv
Facebook: www.facebook.com/accedo.smarttv
LinkedIn: https://www.linkedin.com/company/accedo-tv/
About HBS
Host Broadcast Services (HBS) was originally established with the core mandate of being the host broadcaster (HB) for the 2002 FIFA world cup Korea/Japan™; the organisation has since developed as a renowned host broadcast expert. HBS offers expertise and experience in project managing the delivery of the most prestigious sports events around the world.
The company has always pushed to reduce the broadcasting footprint, allowing organisers and broadcasters to optimise both venue resources and media rights with flawless reliability.
HBS is based in Switzerland and has its planning headquarters in France (Paris/Boulogne), as well as offices in Miami, US, and London, UK.
Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 7733 231922
helen.weedon@accedo.tv
About the XR Sports Alliance
The XR Sports Alliance (XRSA) is a non-profit initiative co-founded by Accedo, Qualcomm, and HBS, bringing together leaders in sports, media, and technology to accelerate the adoption of immersive and extended reality (XR) across the global sports ecosystem.
XRSA unites sports organizations, telcos, OEMs, and technology providers to drive experimentation, scalable frameworks, and next-generation fan engagement. Through hands-on deployments and collaborative working groups, the alliance explores new opportunities in XR production, content distribution, AI and data integration, monetization, and 5G-powered fan experiences.
With 33 members and growing, XRSA serves as a cross-industry collaboration platform to test, learn, and scale immersive sports technologies that shape the future of how fans experience live events.
Website: https://www.accedo.tv/xr-sports-alliance
LinkedIn: https://www.linkedin.com/company/xr-sports-alliance/
About Accedo
Accedo is a global provider of award-winning software and services to optimize, grow, and evolve video streaming services. Our expert teams have helped many of the world’s leading video companies - including Paramount, Deutsche Telekom, ITV, Hallmark, BBC, Cogeco, and Tata Play - become more competitive. Our offerings range from no code video solutions to complete OTT managed services, always backed by a data-driven approach and with the end user experience in mind.
Accedo was founded in 2004 and is headquartered in Stockholm, Sweden with 15 global offices across the world.
Website: https://www.accedo.tv/
Twitter: www.twitter.com/accedotv
Facebook: www.facebook.com/accedo.smarttv
LinkedIn: https://www.linkedin.com/company/accedo-tv/
About HBS
Host Broadcast Services (HBS) was originally established with the core mandate of being the host broadcaster (HB) for the 2002 FIFA world cup Korea/Japan™; the organisation has since developed as a renowned host broadcast expert. HBS offers expertise and experience in project managing the delivery of the most prestigious sports events around the world.
The company has always pushed to reduce the broadcasting footprint, allowing organisers and broadcasters to optimise both venue resources and media rights with flawless reliability.
HBS is based in Switzerland and has its planning headquarters in France (Paris/Boulogne), as well as offices in Miami, US, and London, UK.
Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 7733 231922
helen.weedon@accedo.tv